A Hitchiker's Guide to Sitecore CDP

A Hitchiker's Guide to Sitecore CDP

Jaina Baumgartner

Unlock the secrets to mastering Sitecore CDP product governance and elevate your digital experience strategy. Our exclusive whitepaper dives deep into how to govern each of the products in Sitecore’s ecosystem, starting with Sitecore CDP with a focus on:

  1. Setting up the right team (roles and responsibilities)

  2. The appropriate skillset, training, and resources for your team

  3. The process and cultural changes you’ll need to make to increase adoption

We will help you optimize your Sitecore CDP implementation—ensuring that your CDP is governed efficiently, your teams are aligned, and your digital initiatives are set up for long-term success. Don’t miss out on this essential resource that will transform your Sitecore CDP adoption and help you deliver on your digital vision and business outcomes with Sitecore. Download your copy today!

Sitecore Community Resources

Sitecore Community Resources

Jaina Baumgartner

A list of all the resources within the Sitecore community to help you learn Sitecore, get introduced to other Sitecore products, find out about events happening in the community, aid you in the next step in your career, or help you get and maintain your MVP.

Taking the plunge: From Sitecore XP to Sitecore CDP/Personalize

Taking the plunge: From Sitecore XP to Sitecore CDP/Personalize

Jaina Baumgartner
Sitecore, Personalization

In 2009 Sitecore had a breakthrough vision of going beyond a "typewriter" for the web to create and deliver personalized experiences. While many clients struggled putting that vision into action, there were the brave ones who did conquer engagement analytics and personalization. However, as omni-channel experiences became a reality, XP has fallen behind in the capability to deliver that experience, paving the way for Sitecore CDP/Personalize. In this whitepaper, we will focus on those customers who have a successful XP implementation with years of data and strategy, and are ready for the leap into omni-channel experiences. Download our a step by step process walkthrough of both strategy and technical ingestion to get data from Sitecore XP to Sitecore CDP and Personalize.

Personalization in a Cookie-less Future

Personalization in a Cookie-less Future

Jaina Baumgartner
Personalization, Sitecore

My passion and interest in this article stems from the question I get asked most of all in any personalization workshop or presentation. What about cookies?  This article will answer are cookies disappearing, what can you do about it, and how to truly create hyper-personalized experiences while realizing and dealing with both users concerns and following the rules and laws with cookies.

Personalization with Coveo and Sitecore CDP/Personalize

Personalization with Coveo and Sitecore CDP/Personalize

Jaina Baumgartner
Sitecore, Coveo

With the composable world, there are many clients today that have Intelligent Search and Customer Data Platforms (eg: Coveo and Sitecore CDP/Personalize, respectively). There are overlaps in these platforms when it comes to serving personalized relevant content and products to your customers at the right time. And customers generally have a difficult time getting the ROI of either tool, let alone leveraging the combined power. In this article, we will specifically discuss the overlaps, the differences and power in each tool, and the ability to combine the tools and realize ROI at each step of maturity.

How to turn the Marketing Funnel into a Loyalty Loop

How to turn the Marketing Funnel into a Loyalty Loop

Jaina Baumgartner

While most agree that a customer’s journey, creating an emotional connection, and tracking loyalty is more important than the Marketing Funnel, the truth is that most Martech tools (CRM, Marketing Automation, Analytics) are still made to support the Funnel. My focus for this article is how to take your marketing funnel and tools and use them to support your loyalty loop.

Top 10.1 new features of Sitecore 10.1

Top 10.1 new features of Sitecore 10.1

Jaina Baumgartner

Sitecore 10.1’s big release happened yesterday (2/25/2021). So, for all of you on Sitecore 7.x, 8.x, 9.x, the big question will be should you upgrade to Sitecore 10.1 and what is the benefit for the cost of the upgrade. Before you evaluate your upgrade, take a quick look at the top features of Sitecore 10.1, how to use them, and the potential ROI from using the feature efficiiently. Without further ado here are the Sitecore 10.1 new features

Sitecore Symposium - Key Takeaways

Sitecore Symposium - Key Takeaways

Jaina Baumgartner

Sitecore Symposium 2020 was all about “Moments that make Experiences”. The top 2 takeaways were: Auto Personalization with Sitecore AI now standard in Sitecore 10, and Content as a Service (CaaS) - Sitecore’s newest take on SaaS.