In 2009 Sitecore had a breakthrough vision of going beyond a "typewriter" for the web to create and deliver personalized experiences. While many clients struggled putting that vision into action, there were the brave ones who did conquer engagement analytics and personalization. However, as omni-channel experiences became a reality, XP has fallen behind in the capability to deliver that experience, paving the way for Sitecore CDP/Personalize. In this whitepaper, we will focus on those customers who have a successful XP implementation with years of data and strategy, and are ready for the leap into omni-channel experiences. Download our a step by step process walkthrough of both strategy and technical ingestion to get data from Sitecore XP to Sitecore CDP and Personalize.

My passion and interest in this article stems from the question I get asked most of all in any personalization workshop or presentation. What about cookies?  This article will answer are cookies disappearing, what can you do about it, and how to truly create hyper-personalized experiences while realizing and dealing with both users concerns and following the rules and laws with cookies.