With the composable world, there are many clients today that have Intelligent Search and Customer Data Platforms (eg: Coveo and Sitecore CDP/Personalize, respectively). There are overlaps in these platforms when it comes to serving personalized relevant content and products to your customers at the right time. And customers generally have a difficult time getting the ROI of either tool, let alone leveraging the combined power. In this article, we will specifically discuss the overlaps, the differences and power in each tool, and the ability to combine the tools and realize ROI at each step of maturity.